About

/About
About 2018-03-05T14:16:41+00:00

Vision

Agrimotion strives to set the standard for best practices in soil management and fruit production, through ethical and sustainable solutions.

Mission

Agrimotion commits to provide an independent, unbiased consulting service to the producer through practical and scientifically sound recommendations. Our goal is to build meaningful partnerships with clients whilst striving toward a common goal of achieving long term profitable yields.

CONSULTANTS

Coenraad Fraenkel

M.Sc. Agric Soil Science

Director & CEO
Soil Scientist & Horticulturist

AFFILIATIONS:

  • Soil Science Society of South Africa
  • SACNASP Professional Natural Scientist (400714/15)
  • SABI Member

PRESENTATIONS:

  • 2015 Geospatial International Congress: Geospatial Soil Management
  • 2015 SABI National Conference: The use of Remote Sensing in Irrigation Management
  • 2015 Guest Lecturer, Dept. Soil Science, University of Stellenbosch
  • 2015 Article in the Kommuniek: “No Recipe for Pecan nut nutrition – Overview of the Pecan Phenology and Management.”
  • 2014 Agrimotion Short Course: The use of Remote sensing in the Fruit Industry

KEY PROJECTS:

  • 2015 to Present: Nutritional management for various citrus producers (+/- 9500ha)
  • 2015 to Present: Fruitways, Irrigation scheduling on pome fruit
  • 2015 to Present: San Miguel: New citrus orchard developments and existing orchard soil management (+/- 1200ha)

Mico Stander

M.Sc. Agric Soil Science (Cum Laude)

Director & COO
Soil Scientist & Horticulturist

AFFILIATIONS:

  • SACNASP Professional Natural Scientist (400061/17)
  • Hortgro Science Irrigation and Nutrition Technical Advisory Committee
  • Hortgro Science Soil Health Technical Advisory Committee
  • Fieldmans Horticultural Discussion Group
  • Soil Science Society of South Africa

PRESENTATIONS:

  • 2015 Hortgro Symposium: Drone, Maps, Satellites and Apps: Remote Sensing’s place in agriculture
  • 2015 Geospatial International Congress: Drone, Maps, Satellites and Apps: Remote sensing’s place in agriculture
  • 2015 Langkloof Farmer’s Day: Drone, Maps, Satellites and Apps: Remote sensing’s place in agriculture
  • 2015 Guest Lecturer, Dept. Soil Science, University of Stellenbosch
  • 2015 Guest Lecturer, Dept. Horticulture, University of Stellenbosch
  • 2015 Agrisoil Fumigation Day: Grabouw & Ceres, Soil management
  • 2014 Guest Lecturer, Dept. Soil Science, University of Stellenbosch
  • 2014 Agrimotion Short Course: Nutrition and Flower bud Development

KEY PROJECTS:

  • 2015 to Present: Expofrut Argentina, Nutrition and soil management for 1000ha of pome fruit
  • 2015 to Present: Fruitways, Irrigation scheduling on pome fruit
  • 2013 to 2014: Malawi Remote Sensing Project to detect variation in orchards (macadamia, tea and coffee) (Satemwa, Lujeri, Makandi and Naming ‘Omba Estates)
  • 2013 to Present: Nutrition and soil management of 42 farms (1700 orchards) cultivating pome fruit , stone fruit, persimmons, olives and citrus

Danie Kritzinger

M.Sc. Agric Soil Science

Director & Business Development Manager
Soil Scientist & Horticulturist

AFFILIATIONS:

  • SACNASP Professional Natural Scientist (100045/14)
  • Soil Science Discussion Group (Western Cape)
  • Feldman’s Horticultural Discussion Group
  • Soil Science Society of South Africa
  • SATI Natural Resource Management Advisory Committee

PRESENTATIONS:

  • 2017 Article consultation for SABI, The use of remote sensing technology in the fruit industry
  • 2015 Hexvallei De Doorns Farmers Day: Remote sensing and NDVI
  • 2015 Terason Farmer’s Day: Irrigation monitoring and scheduling
  • 2014 Agrimotion Short Course: Soil classification and orchard development

KEY PROJECTS:

  • 2017 to Present: Nutrition/soil management and new orchard developments for the ACG group (Table Grapes).
  • 2016: 100ha soil survey and new orchard development for Mouton Citrus.
  • 2016 to 2017: Irrigation scheduling for Mouton Citrus, Western Cape
  • 2015: Anadarko, Mozambique, Evaluation of soil potential for relocating small scale farmers.
  • 2014: Awash Wines Ethiopia, Soil survey for 500ha of wine grapes
  • 2014 to Present: GWK (Northern Cape, SA), Soil survey and orchard development for 500+ha of pecan nuts

Karen van der Westhuizen

BSc Agriculture (cum laude)
SABI Irrigation design course (Distinction)

Soil Scientist

AFFILIATIONS:

  • SACNASP Professional Natural Scientist (400061/17)
  • SABI Member
  • Soil Science Society of South Africa

PRESENTATIONS:

  • 2017: Water Conservation Workshop : Principles of scheduling and irrigation monitoring
  • 2016: San Miguel Irrigation Workshop, Principles of irrigation scheduling and monitoring
  • 2016: Mouton Citrus Irrigation Workshop, Principles of irrigation scheduling and monitoring
  • 2015: Fruitways Irrigation Workshop, Principles of irrigation scheduling and monitoring
  • 2014-2017: Suiderland Irrigation Workshop, Principles of irrigation scheduling and monitoring
  • 2014: Agrimotion Short Course, Soil classification, Irrigation scheduling & GIS overview

KEY PROJECTS:

  • 2017: Developing detail drought management strategies and water budgeting systems for the Suiderland citrus and table grape farms.
  • 2014 to present: Developing Agrimotion’s IRIS app and platform for the integration, interpretation and collection of irrigation data for successful scheduling
  • 2014 to present: Irrigation scheduling and training on over 650ha of table grapes and citrus for the Suiderland farms spread across the Western Cape.
  • 2014 to 2015: 320 ha of soil classification and new orchard developments for citrus in the Citrusdal and Clanwilliam region of the Western Cape
  • 2014: 184 ha of soil classification and new orchard developments for pome fruit in the Kouebokkeveld, Western Cape
  • 2013 to 2014: Malawi Remote Sensing Project to detect variation in orchards (macadamia, tea and coffee) (Satemwa, Lujeri, Makandi and Naming ‘Omba Estates)

Tiaan Snyman

BSc Hons. Environmental Science (Hydrology)
BSc Earth Science

Soil Scientist

AFFILIATIONS:

  • SABI Member
  • SACNASP Candidate Natural Scientist (115121)
  • Soil Science Society of South Africa
  • FERTASA –Advisors course (2015)

PRESENTATIONS:

  • 2017: Hortgro Irrigation Seminar, Schedule designing and interpreting of soil water data
  • 2016: Hortgro Free State Apple Symposium, Irrigation monitoring and scheduling
  • 2015: Guest lecturer, Dept. Soil Science, University of Stellenbosch, Remote Sensing in Soil Science

KEY PROJECTS:

  • 2017: Macs in Moz, Mozambique – Soil classification and assessment of Macadamia, Litchi and Avocado orchards (+- 1500 ha)
  • 2015 to present: Fruitways Irrigation scheduling

Luan le Roux

M.Sc. Agric Soil Science (Cum Laude)
B.Sc. ConsEcol (Cum Laude)

Soil Scientist

AFFILIATIONS:

  • SACNASP Candidate Natural Scientist (115432)
  • Feldman’s Horticultural Discussion Group
  • Soil Science Society of South Africa (SSSSA)

AWARDS:

  • 2016: Best publication for a researcher younger than 30, Combined Congress, Bloemfontein

PRESENTATIONS:

  • 2017: EXSA table grape study group, Grondbestuur in toekomstige en bestaande tafeldruif blokke.
  • 2016: Combined Congress, Bloemfontein, The pedogenesis of bleached topsoils overlying weakly-structured subsoils in the Western Cape and Mpumalanga Provinces of South Africa and their significance to classification. AWARD: Best publication for a researcher younger than 30.

KEY PROJECTS:

  • 2017: Macs in Moz, Mozambique – Soil classification and assessment for macadamia, litchi and avocado orchards (±1500ha).
  • 2016: Musahamat Farms, Ghana, Soil classification and assessment 230ha Banana Plantation.
  • 2016 to present: Irrigation scheduling – pome and stone fruit (Graaff-fruit, Arborlane Estates).

Ockert Botha

M.Sc. Agric Soil Science
B.Sc. ConsEcol

Soil Scientist

AFFILIATIONS:

  • SACNASP Candidate Natural Scientist (117235)
  • Soil Science Society of South Africa

AWARDS:

  • 2017: Best Publication for a researcher younger than 30, Combined Congress, Bela-Bela

PRESENTATIONS:

  • 2017: Combined Congress, Bela-Bela, The effect of composted biochar on compost properties and mineralisation.
  • 2016: Consulting Lecturer – Chemistry, Biology and Soil science, Elsenburg Agricultural Training Institute.
  • 2016: RUFORUM Biennial Conference, Stellenbosch University, Importance and application of post-graduate research in the field of soil science.

KEY PROJECTS:

  • 2017 to present: Variety of soil classifications and orchard developments.
  • 2017: Macs in Moz, Mozambique – Soil classification and assessment for macadamia, litchi and avocado orchards (± 1500 ha)

Bruno Herrmann

B.Sc. Soil Science & Agronomy

Soil Scientist

AFFILIATIONS:

  • SACNASP Candidate Natural Scientist (Application Pending)
  • Soil Science Society of South Africa

KEY PROJECTS:

  • 2017: Macs in Moz, Mozambique – Soil classification and assessment of Macadamia, Avocado and Litchi orchards (ca 1500 ha)
  • 2017 to Present: Assistance in soil reconnaissance and classification conducted by Agrimotion Consulting.

Sikho Gobozi

M.Sc. Agric Soil Science (cum laude)

Soil Scientist

AFFILIATIONS:

  • SACNASP Candidate Natural Scientist (Application Pending)
  • Soil Science Society of South Africa

AWARDS:

  • 2018: Best Paper Presented by an MSc Student, African Combined Congress, Cape Town

PRESENTATIONS:

  • 2018: African Combined Congress, Cape Town, ‘Evaluation of organic small-holder farmer’s soil amendment practises on soil quality and broccoli growth, yield and quality.’

SUPPORT STAFF

Liezl Saayman

Hons. Geography

Technical Manager

  • 20 years’ experience in managing data collection and management from farmers.
  • Leaf sample analysis scheme which coordinates the collection and sampling of 3000 leaf samples from over 100 different farms.
  • Data processing and technical support for all consultants.

Jimmy Hanekom

B.Acc degree (Stellenbosch),
Hons.B.Compt degree (UNISA)
Chartered Accountant (SA)

Chief Financial Officer

Since completing his articles at PwC in 2003, Jimmy has worked in various financial and executive roles at national companies across the financial services, property and healthcare sectors. 

Jimmy holds a B.Acc degree (Stellenbosch), a Hons.B.Compt degree (UNISA) and is a Chartered Accountant (SA).  He also completed the SAPOA Property Development Program (University of Cape Town, Graduate School of Business). 

Rob Rankin

B.A. (Legal Studies)

HR Advisor

Rob holds a B.A. (Legal Studies) and has dealt with Human Resource issues for over 25 years.

His experience is diverse, having advised from start-ups to listed entities across various industries.

Rob’s passion lies in assisting businesses to grow: discussing practical solutions along the way and applying them strategically throughout the enterprise’s journey.

Daisy van der Walt

Team Assistant

With a strong interest in the wine industry, Daisy has taken courses through the Wine & Spirits Education Trust (WSET), the Cape Wine Academy and Stellenbosch University, and has also tasted on the Wine & Spirits Board. She has studied Mastering Online Advertising through the Red & Yellow Creative School of Business and is a copywriter in her free time.